The profile of startups that get investments has changed; see what works

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By Lucas Agrela

The macroeconomic scenario with inflation and high-interest rates has taken the liquidity out of the market and made life more difficult for startups that need to raise investments to survive.

Last year, these companies raised US$4.46 billion in investments against US$9.8 billion in 2021, according to Distrito.

The severe drop in money has forced both sides of the counter to adopt new criteria in negotiating these investments.

If before investment funds – and the startups themselves – sought growth at all costs, now it’s a different story.

The scarcity of capital has made . . .

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