Marcia Casz had just sold her sports marketing company to one of the largest in the Brazilian market, IMM Esportes & Entretenimento – becoming its sports director – when one of those once-in-a-lifetime opportunities arose.
“The ATP 500 opened a ‘date’ – that is, one of the cities hosting a stage dropped out – something that hadn’t happened for 10 years,” she says.
Casz was faced with the possibility of helping to put . . .