Streaming war in Brazil: Globoplay challenges Netflix for market leadership

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The dispute in the Brazilian streaming market is growing. New figures reveal the size of the competition, which involves global giants and national players.

Globoplay surpassed Amazon Prime Video in audience in January 2023 but continues to lag behind leader Netflix, according to data from Kantar Ibope Media.

But in total users (including paid or unpaid subscribers), it would already be the largest in the market, according to industry sources.

The January data are part of the Cross Platform View (CPV), which measures the audience of the so-called linear TV (broadcast TV and pay TV), video on demand (VOD . . .

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