Artificial intelligence is on the main surveys and recent innovation research agenda.
The popularization of the technology has been accentuated in recent months with ChatGPT, a conversational system from OpenAI that is being tested by an increasing number of people and has received a new round of investment from Microsoft, estimated at US$10 billion.
It is worth remembering, however, that AI is not a new concept, and the technology has been in development for decades.
A survey carried out by Hibou Market and Consumption Monitoring, at the request of MMA Latam, a marketing and innovation entity, heard 1765 people . . .