A Comscore survey shows that Brazil is the 3rd country that consumes the most social networks globally.
There are 131,506 million active accounts. Of these, 127.4 million are unique users on social networks (96.9%).
The survey gathered data from 10 countries: India, Indonesia, Brazil, the United States, Mexico, Argentina, Italy, the United Kingdom, France, and Spain.
There were 356 billion minutes consumed on the networks in December 2022 – equivalent to 46 hours of connection per user per month.
The audience on these platforms exceeded the time used on platforms for services, entertainment, work, corporate presence, retail, and . . .